How to Navigate Brand Politics in 2020

Posted by Larita Shotwell on Saturday, July 27, 2024

The primary results in this report stem from a survey conducted between August 13-August 15, 2019 among a national sample of 4,200 Adults, including an oversample of 1,000 millennials and 1,000 GenZers. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

On page 17 and 18 the results come from a separate survey conducted from August 21-23, 2019, among a national sample of 2,200 Adults. Results from the full survey have a margin of error of plus or minus 2 percentage points.

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